Infused with an Old Fashioned blend of herbs, spices, botanicals, and fruit, this new whiskey approached Larkin Collective to capture what it means to be locally made in New Orleans. Their tagline, Easy for When New Orleans Isn't, describes the care-free nature of its use. Big Easy Whiskey is pour-to-drink, making it perfect for crawfish boils and on the parade route. It also blends beautifully in a variety of cocktails. This convenience and versatility make it the perfect liquor for any New Orleanian.

In-store, bottles are accompanied by shelf talkers, case cards, and bottle neckers, which communicate the ease of using the product.

Big Easy Whiskey’s website also reflects the city’s vibrance and character through dynamic, textured photography, bold typography, and a diverse library of cocktail recipes.

Larkin Collective was tasked with turning Big Easy’s ethos into compelling campaigns. Most notably, we developed the Krewe of Big Easy Whiskey for the 2026 Mardi Gras season, a campaign built around custom in-house illustrations showcasing the versatility of the spirit across cocktail formats and venues. The campaign quickly gained traction, with notable local venues including Emeril’s, The Chloe, Parkway Bakery & Tavern, Anna’s, and Peychaud’s joining as featured “Krewe Members.” This diversity of venues reinforced the brand’s core message: equal parts accessible and elevated. This campaign extended across multiple touchpoints, including dedicated website landing pages, custom apparel, venue-specific Mardi Gras cups, and a robust social and advertising presence, creating a cohesive, celebratory brand moment both on and off the parade route.