Brand Conceptualization: Understanding the objective and craft of the company, played a pivotal role in crafting the brand's identity. The slogan "Handmade in New Orleans, Curated Around the World" became the cornerstone of the firm's messaging, reflecting its commitment to quality craftsmanship and global inspiration.

Visual Storytelling: Leveraging the talents of local photographers, the project included a visual narrative that showcased the fusion of local and international design influences. Blair worked to chronicle the client's journeys to Africa and Europe, curating a collection of goods and establishing connections with artisans to enrich the brand's story.

B2B Client Outreach: A strategic focus was placed on business-to-business (B2B) client outreach, where Blair spearheaded efforts to develop strong relationships with local designers and international vendors. This approach not only expanded the client's network but also positioned them as a rare haven for refined design in the south.

National Exposure: Collaborating with national designers and craftsmen, the client's distinct style gained recognition on a broader scale. We facilitated partnerships with reputable publications, ensuring the brand reached a wider audience and became synonymous with quality and sophistication.

Global Expansion: The project encompassed global elements by fostering relationships with artisans abroad. This global perspective not only added a unique flavor to the client's offerings but also set them apart in the competitive interior design market.