Saam Rituals is a holistic wellness company that combines a monthly herbal tea subscription box with daily practices of yoga, journaling, and meditation. Larkin Collective was tasked with taking seemingly disparate aspects of the company (a physical product and a digital one) and melding them into one cohesive and comprehensive offering. The product and service then had to be marketed as one product.

Aaron Taylor, husband, father of two, and founder of Saam, believes wellness can be achieved by everyday people; Nurses, teachers, and parents can make space for themselves in as little as 15 minutes a day with the service. Aaron sought to reject cliches within the wellness space. Using his philosophy as a guiding light, Larkin Collective created branding components that thoughtfully communicate serenity, rest, and most importantly: approachability.

Packaging for the herbal tea feels easily digestible to the layperson–no stuffy health jargon or meaningless buzzwords. The digital experience mirrors this philosophy: an e-commerce platform paired with a subscriber portal for daily rituals, creating continuity between product and practice.

Thorough UI and UX were developed to ensure the platform was clear and user friendly for customers, as well as to instructors who would be uploading content to the backend. 

Photography and videography direction were also pivotal in Larkin Collective's marketing efforts. Being able to articulate and demonstrate the product’s use visually served as a library of content for pitch decks, email marketing, social media marketing, and within the website.

Together, the physical and digital touchpoints form a seamless ecosystem: an integrated ritual that feels grounded and attainable.